art direction & graphic design -
Facing the Cathedral of Barcelona, the restaurant Estruch's location is a postcard scene due to its historical past. The restaurant's interior re-design raised the need for a new identity to reflect a fresh spirit, and disassociation from ornament ascribed to its old sign carved in stone. The restaurant's graphic design became a purely typographic environment, for which we designed a typeface in two styles.
A stencil display font inspired by eroded seals found in postal communication, and a second functional text font for general graphic applications. The absence of ornament and clear communication, join with the use of recycled materials to highlight the restaurant's honest and simple character.